C.Richard Weylman, Chairman and Managing Director of Weylman Consulting Group is pleased to announce that Annette Bau has joined the firm as an Associate Director of Consulting – Women’s Market. According to Weylman “Ms. Bau will be actively engaged in our numerous consulting projects and as an accomplished author and advisor she will partner with the firm to develop additional educational materials and presentations on how to recruit, market, and sell to women. Ms. Bau has been a longtime friend and advocate for our firm and we are delighted to have someone with her deep experience and abilities join our team.”
Bau is a nationally recognized expert on how to market and sell to women. Her deep experience consulting with and coaching business owners and executives has enabled them to understand this unique sector and attract more clients. Working on our consulting projects that are primarily focused on marketing, selling and recruiting women she demystifies this market into understandable strategies and tactics that are vital to engage women and build strong relational acceptance of our client’s products and services.
An entrepreneur and top sales professional in her own right, Annette built a thriving financial advisory practice (a designated CFP®, Certified Financial Planner) targeting affluent and high net worth women. This experience coupled with empirical research has provided her with the insight to author four books including the “101 Insider Secrets for Marketing to Affluent Women, How to Get Your Share of This $20 Trillion Market.” In addition to speaking frequently on this important sector of the market, she has also created two educational forums including Advisor Marketing Practices and MillionaireSeries.com.