Elevating business and marketing performance including branding, the client experience,
increasing profitable growth and expanding the footprint of the enterprise.
(941) 828-3600

WHAT HAS CHANGED

  • Satisfied customers are loyalty neutral.
  • Buyers want a promise of outcome, not a selling proposition.
  • Getting to the marketplace is easy, being found is not.
  • A mass of niches has replaced the mass market.
  • Best practices are not always the right practices.
  • Consumers buy distinction, not just difference.
  • Personalized and humanized communication has replaced top down merchandising.
  • Success with social media requires being interactive AND social.
  • Word of mouth is driven by elevated experiences rather than expected good service.
  • Growth requires leadership not ownership.
  • The consumer voice is fact and trumps your perception.
  • Curiosity far outweighs convincing as a traffic building strategy.
  • Consumers expect ongoing improvement both experientially and functionally.
  • Value is defined solely by the buyer not the seller.

WHAT 3 THINGS HAVE CHANGED IN YOUR WORLD?

Tell our Chairman,
C. Richard Weylman signature

Call (941) 743-0321 or Click Here to send him a message electronically.